You've spent months preparing for it; you started planning and ordering merchandise before school was out for the summer; you even hired on additional help to keep the store looking good and the customers satisfied. It's the biggest time of the year for retail – the holiday shopping season – and it's a race to the finish line for retailers everywhere as they hope for a better 2010 Christmas season than what 2009 delivered.
Robert Stinnett holds an MBA in Marketing from Columbia College and loves to watch others shop to try and understand what makes them purchase what they do. Find out more about him at www.robertstinnett.com.
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