Baking, for a lot of families, is just a holiday activity, but those who are able to create absolutely yummy baked goods and enjoy presenting them to family and co-workers, will soon discover that this can be a very profitable and rewarding business opportunity – in every sense of the word.
While being in the kitchen may be the most fun part, selling baked goodies and being able to grow it into a company, if you wanted to, would call for some business-related work that would prohibit time in the house.
• Stop by a local school and inquire if you can provide cakes for the annual bake sale.
This could be an excellent occasion to present your baked sweets initially to a big audience.
• Go to a family-owned diner and ask if you can bring a small offering of your home-made treats and see if there's a market.
This might possibly be your first attempt to sell ‘commercially'. Spend some effort on good presentation and really calculate what you spent in the price you will ask for it.
• Go to sandwich places who also have baked goods at the cash register.
This can be a very fast way to see how your target audience reacts. At the register for anyone to pick it up, you don't have to advertise as the baked wares could potentially sell themselves.
• A lot of folks prefer organic products, so if you utilize anything organic, be sure to note it. Also try some sugar-free cookies and cakes for diabetics.
Point out what's best or what distinguishes yours from other baked goods.
• Start a website
Use cheap media to interest people outside your community. You can typically work in the comfort of your own space without necessarily renting out a shop space in a shopping center or in the grocery store.
• Spring for some business cards/flyers.
People have to find you! Place contact data and merchandise options so they'll be easy to find whenever customer's craving calls. Prepare to answer the telephone and emails once you distribute fliers. A customer's first contact with your baked offerings has to be effortless so they know you can actually deliver the kind of goods and quality you are selling.
• Tell a friend to tell a friend.
The most powerful advertising is word of mouth marketing. Referrals and recommendations can truly bring many long-term customers right to your doorstep.
A variety of home-baked goodies wrapped with smart advertising and sales techniques can most assuredly bring you a fulfilling and profitable opportunity. Just don't compromise the quality of your goods and don't forget to appreciate the loyal clientel buying from you and before you know it, you will be the preferred ‘baker' for many, many people.
Remember to add a a pinch of passion and a dash of determination and you will be on your way to sweet success – literally and figuratively.
Criss White has published articles for websites on family, baby, and wedding topics, and a cookie enthusiast. For decorated cookies, visit My Baby Shower Favors. Note: If you think this article useful, you may reprint it on your website, e-zine, or in your newsletter as long as the credits and resource box remain intact and the hyperlinks are functional.
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